Asia Marketing Director

17 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Invesco Asia Pacific Full time

At Invesco Asia Pacific, we are dedicated to delivering an investment experience that helps people get more out of life. As one of the world's leading global investment management firms, headquartered in Atlanta, GA, we spread across 26 countries and with over 8400 dedicated employees.

We are solely focused on helping investors worldwide achieve their financial objectives by providing a wide range of investment strategies and vehicles to our clients around the world. By delivering the combined power of our distinctive investment management capabilities, we strive to create meaningful impact for our stakeholders.

About the Role

The China Marketing Senior Manager is the primary marketing leader for branding and promoting Invesco in China. This individual will lead Invesco corporate brand building in China and lead marketing efforts to sell Invesco investment solutions to Chinese Institutional clients.

  • Understand client and business needs and develop strategic marketing plans and KPIs for our Invesco China business, to deliver business, corporate and brand goals, including building awareness and understanding of the Invesco corporate brand in China.

  • Act as the primary marketing coordinator with our JV business Invesco Great Wall's marketing and QDII teams and to understand ways to amplify and solidify IGW from a parent company marketing standpoint.

  • Implement impactful marketing programs to drive brand growth and business results through campaigns, digital promotion, events, social and web.

  • Own the strategic direction for digital marketing & social platforms targeting onshore China clients.

  • Establish positive relationships and work with internal Invesco & IGW business partners across various departments to implement our marketing strategies.

  • Use data and analytics to ensure KPIs are met and improved.

  • Understand and manage agency relationships to build and run marketing campaigns.

  • Lead content adaptation and review sign off in Chinese language for a variety of marketing collateral including presentations, invites, email campaigns, etc.

  • Be the China specialist and strong contributor to the Asia Ex Japan institutional marketing team with new ideas and best practices that can benefit both the China marketing efforts and the broader regional business.

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