Head of Asia Pacific Marketing

23 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Coface Full time
About the Job

We are seeking a highly skilled and experienced Director to lead our marketing strategy in the Asia Pacific region. As Regional Head of Marketing and Communications, you will be responsible for developing and implementing a comprehensive marketing strategy to position Coface as a global leader in trade credit risk management.

You will lead a team of professionals, guiding them to achieve outstanding results in areas such as strategic communications, marketing campaign execution, event planning, internal communication, public relations, process management, and project management. Your expertise will be crucial in ensuring the successful delivery of marketing initiatives across the Asia Pacific Region (APR).

Your primary responsibilities will include:

  • Developing and implementing a comprehensive marketing strategy to position Coface as a global leader in trade credit risk management.
  • Leveraging your network to establish and maintain strong relationships with key business and economic media in the region.
  • Leading the delivery of marketing initiatives across the Asia Pacific Region (APR) in close collaboration with the Group Marketing Team.
  • Overseeing the product and service offerings in APR, ensuring the implementation of Group innovations, tracking performance, and maintaining a comprehensive and relevant range of offers across various segments.
  • Defining and executing lead management plans and projects for Coface entities in APR.
  • Measuring and analyzing the effectiveness of marketing activities conducted in the region to ensure continuous improvement and alignment with strategic goals.

If you are a motivated and ambitious professional with a passion for marketing and communications, we encourage you to apply for this exciting opportunity.



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