Senior Marketing Executive, Lending Card Products Specialist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China AMEX Full time

Unlock Your Potential with AMEX

At American Express, we empower our colleagues to progress in incredible ways. As a Senior Marketing Executive, Lending Card Products Specialist, you will be part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other.

This role is responsible for assisting the Manager, Lending Card Products to execute marketing programs that drive portfolio growth for all lending credit card portfolios in Hong Kong. You will partner with various LOBs to deliver required Billings, AIF, AR, and revenue and PTI targets while ensuring excellent customer service according to our Risk appetite.

Key Responsibilities:

  • Portfolio Management: Recommend and execute product and marketing strategies to grow proprietary Credit Card business for Hong Kong, including CM activation, spend and lend engagement, loyalty, and anti-attrition.
  • Conduct regular analysis on product portfolio to understand cardmembers' behavior and provide insights to facilitate the team in achieving KPIs.
  • Work with other ICS teams and LOBs, especially Risk Management and GSN, to deepen customer relationships and ensure superior customer service is delivered.
  • Collaborate with Central teams to improve product development and increase digital engagement to enhance overall competitive positioning.
  • Ensure portfolio marketing and other activities are compliant with all Regulatory and legal reforms as well as internal guidelines.

Required Skills and Qualifications:

  • University degree in Marketing or Business.
  • Minimum of 5 years of relevant working experience in credit card, financial, or consumer industry.
  • Strong marketing and communication skills.
  • Strong analytical, data analysis, and problem-solving skills.
  • Strong collaboration skills, good interpersonal and negotiation skills, and ability to work with external partners and manage multiple relationships in a matrix environment.
  • Outward-looking with keen interest in competitive and evolving industry trends for consumer lending and credit card products.
  • Able to work independently and have excellent time management skills.
  • A collaborative team player with the ability to deal with change and ambiguity positively.
  • Proficient in Excel, PowerPoint, and analytical tools.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. This includes competitive base salaries, bonus incentives, support for financial-well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working models, generous paid parental leave policies, free access to global on-site wellness centers, free and confidential counseling support, and career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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