Global Lending Marketing Strategist
1 month ago
We are seeking a seasoned Global Lending Marketing Strategist to join our Amazon B2B Payments & Lending team in Hong Kong. This role will play a critical part in driving awareness, adoption, and usage of payment, invoicing, and financing products across China (CN).
Key Responsibilities:- Develop go-to-market strategies for CN lending products, collaborating with global marketers to meet WW Amazon Lending program goals.
- Manage marketing plans, execution, and budget supporting third-party lenders; own quarterly marketing performance reviews.
- Execute global campaigns to drive awareness and adoption of CN lending products.
- Analyze marketing channel and campaign performance across markets, customer segments, and lifecycle stages.
- Collaborate with UX-research and internal teams to deliver results and impact marketing programs.
- Present complex information to leadership.
The Amazon B2B Payments & Lending Marketing team generates awareness, drives adoption, and encourages usage of payment, invoicing, and financing products, while educating customers on product features.
RequirementsTo be successful in this role, you should have 6+ years of professional non-internship marketing experience, using data and metrics to drive improvements. You must also have experience building, executing, and scaling cross-functional marketing programs, as well as proficiency in Excel or Tableau.
Preferred QualificationsExperience with SQL, customer segmentation, profiling, targeting, and communicating results to senior leadership is highly desirable. Familiarity with lending, payments, and financial services marketing is also beneficial.
What We OfferThis role offers a competitive salary, ranging from HKD 800,000 to over HKD 1,200,000 per annum, depending on experience. You will work in a dynamic environment, collaborate with a talented team, and have opportunities to present to senior leadership.
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