Head of Digital Strategy

7 days ago


Hong Kong Island, Hong Kong SAR China DFS Group Ltd Full time
About This Role

We are seeking a talented Senior Manager, Digital Marketing to lead our digital transformation efforts and drive business growth at DFS Group Ltd.

Main Responsibilities:

The successful candidate will be responsible for:

  • Developing and executing digital marketing strategies to enhance customer engagement and conversion
  • Managing online journey tracking and enhancements through sensors and Google Analytics
  • Planning and optimizing digital content to drive consumer engagement and conversion
  • Collaborating with cross-functional teams to drive timely discussions and alignment

Requirements:

Candidates should possess:

  • 8+ years of solid digital/omnichannel experience with proven organization and execution skills
  • Digital savvy with in-depth understanding of PRC digital platforms and PRC shopper behavior
  • Experience in beauty, luxury, or traveler-relevant businesses is a plus
  • Fluent English and Chinese language skills, with Mandarin as a bonus

Benefits:

Competitive salary and benefits package, dynamic work environment, and ongoing professional development opportunities.


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