Head of Digital Strategy
7 days ago
We are seeking a talented Senior Manager, Digital Marketing to lead our digital transformation efforts and drive business growth at DFS Group Ltd.
Main Responsibilities:
The successful candidate will be responsible for:
- Developing and executing digital marketing strategies to enhance customer engagement and conversion
- Managing online journey tracking and enhancements through sensors and Google Analytics
- Planning and optimizing digital content to drive consumer engagement and conversion
- Collaborating with cross-functional teams to drive timely discussions and alignment
Requirements:
Candidates should possess:
- 8+ years of solid digital/omnichannel experience with proven organization and execution skills
- Digital savvy with in-depth understanding of PRC digital platforms and PRC shopper behavior
- Experience in beauty, luxury, or traveler-relevant businesses is a plus
- Fluent English and Chinese language skills, with Mandarin as a bonus
Benefits:
Competitive salary and benefits package, dynamic work environment, and ongoing professional development opportunities.
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