Head of Digital Product Management

3 days ago


Hong Kong Island, Hong Kong SAR China South China Morning Post Publishers Limited Full time
Digital Marketing Strategy

The Senior Manager, Product Development will be responsible for developing and implementing a digital marketing strategy that drives online traffic to SCMP Learn digital platforms.

This includes:

  • Structuring and implementing successful digital and social communications, e-mail marketing, and ongoing omni-channel content development.
  • Utilizing analytics tools to measure and report on ongoing performance of all digital products, including online marketing and communications.
  • Staying up-to-date with digital marketing trends and technologies and applying them to the company's omni-channel platform development and MarComm strategies.

The ideal candidate will have solid experience in digital marketing and a proven track record of success.



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