Digital Marketing Strategy Lead

4 days ago


Hong Kong Island, Hong Kong SAR China South China Morning Post Publishers Limited Full time
Key Responsibilities

The Senior Manager, Product Development will be responsible for the following key responsibilities:

  • Manage the team portfolio of websites, digital assets, social media, user communities, and Customer Service channels.
  • Drive product development initiatives across the digital ecosystem.
  • Support definition of product strategies and translate them into detailed requirements and Product Requirement Documents.
  • Lead development, implementation, tracking, and optimization of online marketing and CRM activities across all digital channels of Student Business.

The ideal candidate will have experience in managing teams and overseeing project timelines to ensure deliverables are completed on time and align with organizational priorities.



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