Product Marketing Strategy Lead

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Airlines Full time

About Us

We are a leading airline in Asia Pacific, committed to providing exceptional service and comfort on our flights. Our vision is to become a world-class airline, known for our innovative approach to customer service, operational efficiency, and sustainability.

Job Summary

We are seeking a highly motivated and experienced Marketing Director to join our Product Management Centre. The successful candidate will be responsible for developing and executing marketing strategies to drive business growth and revenue.

Key Responsibilities

  • Develop and execute marketing strategies to drive business growth and revenue.
  • Lead the team in executing marketing activities such as communications, concepts development, copywriting, production support, media placements, and digital marketing intelligence for featured product promotions.
  • Work closely with internal and external parties to ensure the targeted ROI is achieved.
  • Cover letter and resume should outline your education background, career history, and professional achievements.

Requirements

  • A Bachelor's degree in Marketing, Business Management, or other related disciplines.
  • At least 10 years of relevant working experience in airline commercial or business development gained in sizable organizations.
  • Relevant experience in travel/hospitality industry, bank partnership, or loyalty program is preferred.
  • Familiar with performance-driven digital marketing landscape in Hong Kong and/or Mainland China, APEC, and North America is a strong advantage.
  • Self-motivated, proactive, able to multi-task, and with a team-player attitude.
  • Strong understanding and interest in current Marketing & Branding best practices in the industry, and able to bring insights to the team's Marketing strategies.
  • Able to work under pressure and meet tight deadlines, reliable and independent, bringing a positive attitude and energy to the team.
  • Strong negotiation skills and analytical skills.
  • Ability to work under pressure with strong multi-tasking and organization skills.
  • Proficient in spoken and written English and Chinese (including Putonghua).
  • Proficiency in MS Office.

Benefits and Career Opportunities

  • The successful candidate will have opportunities to grow professionally and personally within a dynamic organization.
  • A comprehensive compensation package that includes salary, bonuses, and benefits.
  • A diverse and inclusive work environment that encourages creativity, innovation, and teamwork.


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