Localization and Marketing Lead

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

CoinEx Global is a leading cryptocurrency exchange seeking a talented Overseas Marketing Manager to join our CoinEx Marketing Planning team. As a senior member of our team, you'll be responsible for developing and executing overseas marketing strategies, driving local market share growth, and managing marketing budgets.

Your responsibilities will include:

  • Developing and executing overseas marketing strategies
  • Leading the team in researching and analyzing target markets, and developing marketing plans and PR strategies for products and brand activities
  • Managing and optimizing marketing budgets, ensuring return on investment, and taking responsibility for marketing results
  • Planning brand schemes such as sponsorships and offline activities, ensuring team execution and increasing user brand stickiness
  • Managing team performance and personnel allocation, ensuring that market growth meets expectations
  • Responsible for overseas social media operations, including promotion on SNS platforms such as Instagram, LinkedIn, and Facebook

We're looking for someone with around 5 years of overseas marketing experience, preferably with market planning experience. You should have practical experience in SNS/KOL/offline activities, with expertise in specific business areas and national markets. English proficiency is essential, with excellent communication skills. Familiarity with blockchain and financial-related knowledge is preferred.

We offer a competitive salary and discretionary bonus, comprehensive medical coverage, and free snacks and drinks. Join our collaborative and friendly team environment and take advantage of opportunities to grow and develop your career.

We're a global cryptocurrency exchange under the ViaBTC Group, available in 18 languages. Our mission is to provide simple, safe, and reliable crypto trading services for over 10 million users in 200+ countries and regions.



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