Marketing Operations Lead

16 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time

Marketing Operations Lead:

We are seeking a seasoned Marketing Operations Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing operations strategies across various global markets.

Responsibilities:

  • Create and execute a performance-driven marketing operations strategy tailored to international markets, aligning tactics with regional objectives and growth targets.
  • Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, to drive audience acquisition, engagement, and brand awareness tailored to each market.
  • Lead Generation Strategy:
  • Design and implement creative lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.
  • Utilize Google Tag Manager (GTM) for effective tracking and data management, ensuring seamless integration with Google Analytics and Adobe Analytics for comprehensive campaign measurement and reporting.
  • Lead, mentor, and develop a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
  • Resource Allocation:
  • Efficiently manage and allocate resources across channels and regions, optimizing spend to maximize ROI while achieving performance targets.
  • Drive A/B and multivariate testing on key campaign elements—such as creatives, landing pages, audience segments, and bidding strategies—to enhance campaign performance and improve conversion rates.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
  • Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets, including at least 2 years in a supervisory role, ideally within the fintech sector.
  • Fluent in Cantonese, Mandarin, and English (both written and spoken) to facilitate effective communication and collaboration across regions.
  • Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a proven record of delivering exceptional results.
  • Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
  • Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.
  • Knowledge of cultural nuances and consumer behaviors in various regions, with the ability to adapt strategies to suit local markets.
  • Exceptional organizational and project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.
  • Strong communication skills to articulate insights and recommendations clearly to stakeholders, including leadership teams.


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