Marketing Operations Lead
16 hours ago
Marketing Operations Lead:
We are seeking a seasoned Marketing Operations Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing operations strategies across various global markets.
Responsibilities:
- Create and execute a performance-driven marketing operations strategy tailored to international markets, aligning tactics with regional objectives and growth targets.
- Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, to drive audience acquisition, engagement, and brand awareness tailored to each market.
- Lead Generation Strategy:
- Design and implement creative lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.
- Utilize Google Tag Manager (GTM) for effective tracking and data management, ensuring seamless integration with Google Analytics and Adobe Analytics for comprehensive campaign measurement and reporting.
- Lead, mentor, and develop a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
- Resource Allocation:
- Efficiently manage and allocate resources across channels and regions, optimizing spend to maximize ROI while achieving performance targets.
- Drive A/B and multivariate testing on key campaign elements—such as creatives, landing pages, audience segments, and bidding strategies—to enhance campaign performance and improve conversion rates.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
- Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets, including at least 2 years in a supervisory role, ideally within the fintech sector.
- Fluent in Cantonese, Mandarin, and English (both written and spoken) to facilitate effective communication and collaboration across regions.
- Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a proven record of delivering exceptional results.
- Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
- Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.
- Knowledge of cultural nuances and consumer behaviors in various regions, with the ability to adapt strategies to suit local markets.
- Exceptional organizational and project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.
- Strong communication skills to articulate insights and recommendations clearly to stakeholders, including leadership teams.
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