Customer Analytics Specialist
4 weeks ago
Join Bank of China (Hong Kong) Limited as a Customer Analytics Specialist and contribute to the success of our business by analyzing customer data and developing insights to inform marketing strategies.
Key Responsibilities:- Collaborate with business stakeholders to identify target customer segments and develop selection criteria for new acquisition, cross-selling, and up-selling initiatives.
- Provide campaign execution support to drive segment and product direction, and develop strategies to maximize customer response.
- Develop and implement propensity and predictive models into marketing campaigns to optimize customer engagement.
- Analyze campaign results and provide recommendations to improve marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation.
- Produce high-quality analytics reports for regular and campaign-specific needs.
- Contribute to the development of analytical models to achieve business objectives.
- Identify and coordinate special projects and initiatives to drive business growth.
- Hold a degree in a quantitative or numerical science discipline.
- Have at least 3 years of relevant working experience, preferably in the financial services industry, with a proven track record and exposure in database marketing, database development, report tracking, and automation.
- Possess strong skills in SAS programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups.
- Be a mature self-starter with strong drive, motivation, good business sense, remarkable problem-solving skills, and good interpersonal, negotiation, and project management skills.
- Have excellent communication and presentation skills, with a good command of English and Chinese in both spoken and written, including Putonghua.
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Customer Analytics Specialist
1 month ago
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Senior Analytics Specialist
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Risk Analytics Specialist
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