Senior Manager of Customer Engagement
1 week ago
Job Overview:
The Senior Manager, CRM Marketing will serve as the functional head for the CRM Marketing Team at AXA Group. This role will support the Customer Strategy and Insights Director in developing and implementing the CRM Marketing strategy to enhance customer engagement.
Key Accountabilities:
- Cross-Selling and Upselling Opportunities: Expand cross-selling and upselling opportunities across all lines of business.
- CRM Platform Management: Manage the CRM Platform to facilitate targeted engagement communications through email, SMS, and push notifications via Salesforce Marketing Cloud (SFMC).
- Lifecycle Framework Development: Develop a lifecycle framework for effective customer nurturing and engagement.
- Leadership and Team Management: Lead a team of CRM Marketing experts to drive all CRM Marketing programs, campaigns, and ongoing enhancements.
Required Skills and Qualifications:
- Strong acumen for data analytics.
- Basic knowledge of HTML, SQL, or Databrick would be an advantage.
- Exposure to reporting visualization tools like Tableau, Power BI, or similar platforms would be an advantage.
- Strong ability to lead and motivate a team.
- Strong stakeholder management skills.
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