Digital Customer Engagement Strategist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Currenxie Full time

Role Description:

We are looking for a highly skilled Digital Customer Engagement Strategist to join our team. The successful candidate will possess a deep understanding of CRM structures and have the ability to implement seamless integrations with various platforms and data.

The ideal candidate will have experience in designing and implementing automated workflows for Customer onboarding, engagement, retention and win-back campaigns. They will also have expertise in managing CRM data hygiene, segmentation, and reporting to improve customer targeting and engagement.

Responsibilities:

  • Own the implementation of customer lifecycle automation strategies using CRM and marketing automation platforms (Primarily Hubspot and Pendo).
  • Set up, monitor, and optimise automated workflows for Customer onboarding, engagement, retention and win-back campaigns.
  • Manage CRM data hygiene, segmentation, and reporting to improve customer targeting and engagement.
  • Collaborate with growth and product marketing team to define key customer touchpoints and align lifecycle strategies.
  • Analyse customer behaviour and campaign performance to improve automation and increase customer engagement.
  • Provide real-time reporting and insights to support customer lifecycle and retention strategies.
  • Lead A/B testing to refine customer engagement and improve onboarding success.
  • Recommend data-driven improvements to optimise customer lifecycle and retention.


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