Digital Experience Strategist

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Lee Kum Kee International Holdings Ltd Full time

Lee Kum Kee International Holdings Ltd is a renowned food manufacturing company seeking an experienced Digital Experience Strategist to spearhead the enhancement of digital capabilities, user experience, and AI initiatives. This key role will focus on implementing projects aligned with the company's Brand Rejuvenation strategy across major markets.

Main Responsibilities:

  • Global Website Revamp:
    • Lead the refresh of the global website, ensuring brand storytelling consistency across four Zones: PRC, Americas, APAC, and UKEU.
    • Implement SEO improvements and conduct user research in key markets (USA, Hong Kong).
    • Optimize site navigation and usability for enhanced user engagement.
  • Digital Asset Management Integration:
    • Enhance user experience through the website revamp.
    • Collaborate with Global Brand and Category teams to communicate brand narratives effectively.
    • Integrate the Digital Asset Management system for seamless asset retrieval across Zones.
  • Artificial Intelligence Integration:
    • Optimize the AI chatbot for enhanced brand engagement and personalized consumer experiences.
    • Implement AI solutions for tailored culinary experiences across key platforms.
    • Collaborate with Digital Innovation teams to leverage machine learning for content recommendations and consumer insights.
  • Collaboration Executive and Marketing Interface:
    • Serve as the liaison between global teams and Zones to localize digital strategies and drive project execution.
    • Build strong relationships with Digital Innovation and Global Brand teams for aligned initiatives.

Key Performance Indicators (KPIs):

  • Website Performance:
    • 15% increase in traffic and 20% in conversion rates post-revamp.
    • Track user satisfaction scores across the global brand and zones.
  • User Experience (UX):
    • 20% improvement in user engagement through data-driven optimizations.
  • Global Brand Operation:
    • Activate brand assets according to rejuvenation milestones.
    • Collaborate with the DI team and zones for a unified global website addressing local needs.

Requirements & Skills:

  • Strong understanding of user-centered design, usability testing, and user research methodologies.
  • Proficient in Google Analytics and Excel for efficient data analysis.
  • Excellent communication and teamwork skills, with a willingness to learn and develop.
  • Highly self-motivated and passionate about delivering new digital ideas and projects from beginning to end.
  • Proficient in spoken and written Chinese and English.

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