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Digital Content Strategist for User Experience

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time

**Job Summary:**

We are seeking a skilled Digital Content Strategist to join our team at Bank Of China (Hong Kong) Limited. As a UX Writer, you will play a crucial role in crafting intuitive and engaging content across our digital products.

About Us:

Bank of China (Hong Kong) Limited is one of the largest foreign banks in Hong Kong, with a rich history dating back to 1917. Our bank is committed to providing excellent customer service and innovative banking solutions to individuals, corporations, and institutions.

In this role, you will have the opportunity to work closely with cross-functional teams, including business owners, UX designers, and developers, to create seamless user experiences. If you are passionate about content creation and have experience in UX writing, we encourage you to apply.

Key Responsibilities:
  • Craft concise and intuitive content across various digital touchpoints, ensuring minimal friction for users;
  • Analyze customer experiences across channels, journeys, and touchpoints to identify areas for improvement;
  • Collaborate with stakeholders to ensure messaging is clear, precise, and engaging;
  • Work closely with UX and UI designers to enhance digital product user flows;
  • Develop and maintain a writing principle and guideline, advocating for its adoption among stakeholders;
  • Oversight of content consistency across channels and customer journeys to uphold the brand's tone and manner;
  • Support user interviews and analysis, such as survey design and scripting.
Requirements:
  • Degree holder in Journalism, Communications, Media, Creative, Marketing, or related disciplines;
  • Minimum 5+ years of experience in UX writing and creating digital experiences;
  • Knowledge of online customer engagement platforms;
  • Understanding of interactive design and usability principles, and how content strategy and creation contribute to the user experience;
  • Good understanding of user-centered design and related design disciplines (customer experience strategy, design research, interaction design);
  • Ability to analyze data and make data-driven content decisions;
  • Experience partnering with various stakeholders (Marketing, UX, IT Development);
  • Curious, open-minded, and can-do attitude;
  • Self-motivated and analytical mind;
  • Willingness to collaborate, strong communication, and inter-personal skills;
  • Excellent writing and communications skills in both Chinese and English.

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