Digital Marketing Officer
4 days ago
Job Overview
The International Executive Service Corps is seeking a highly skilled Digital Marketing Officer to support the execution of its digital marketing and social media content strategy. This role will play a crucial part in the Bank's marketing communications efforts, focusing on supporting the growth and performance of the Bank's overall digital and social media strategy.
Key Responsibilities
- SUPPORT THE EXECUTION OF DIGITAL MARKETING AND SOCIAL MEDIA CONTENT STRATEGY AS AN INTEGRAL PART OF ITS MARKETING COMMUNICATIONS EFFORTS.
- EXECUTE AND MANAGE THE BANK'S SOCIAL MEDIA CONTENT STRATEGY AND SOCIAL MEDIA PLATFORMS IN LINE WITH OUR OVERALL DIGITAL AND SOCIAL MEDIA STRATEGY.
- COORDINATE WITH EXTERNAL VENDORS (INCLUDING DIGITAL AGENCY RESOURCES) ON PRODUCTION AND OTHER PROJECTS FOR ACCURATE, TIMELY, AND QUALITY EXECUTION AND DELIVERY.
- LIAISE WITH CREATIVE AGENCIES AND OTHER EXTERNAL PARTIES ON DIGITAL CREATIVE DEVELOPMENT, MEDIA PLACEMENT, AND PRODUCTION FOR BRANDING AND MARKETING CAMPAIGNS.
Requirements
- Support the growth and performance of the Bank's overall digital and social media strategy and presence, including but not limited to SEO, SEM, Facebook, Instagram, WeChat, LinkedIn, KOL/affiliate resources, etc.
- Execute and manage the Bank's social media content strategy and social media platforms in line with our overall digital and social media strategy.
- Coordinate with external vendors (including digital agency resources) on production and other projects for accurate, timely, and quality execution and delivery.
- Liaise with creative agencies and other external parties on digital creative development, media placement, and production for branding and marketing campaigns.
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