Digital Marketing Manager

6 days ago


Hong Kong Island, Hong Kong SAR China Ultima Markets Full time
Digital Marketing Manager (Potential to Evolve into Digital Lead)

Ultima Markets is a multi-asset trading platform offering a range of global investment opportunities tailored to clients of all backgrounds. Our platform provides access to CFD financial instruments, including Forex, Commodities, Indices, and Shares. With a dedicated focus on client satisfaction, we proudly serve clients from 172 countries, delivering trustworthy services and robust trading systems.

For more information, please visit our website: https://www.ultimamarkets.com/.

Position Overview:

We are seeking a dynamic Digital Marketing Manager with strong Mandarin communication skills and expertise in SEO, GEO, and performance marketing. This role will lead our SEO/GEO strategies, programmatic advertising, and data-driven campaigns in local markets. The ideal candidate will bridge back-office data integration and front-office execution, with opportunities to grow into a Digital Lead role.

Key Responsibilities:

  1. Develop and execute SEO (Search Engine Optimization) and GEO (Global/Geo-targeted) strategies to enhance organic visibility and local market penetration.
  2. Conduct keyword research, competitor analysis, and geo-specific optimizations.
  3. Manage paid campaigns (e.g., Google Ads, social media) and programmatic advertising to drive ROI.
  4. Optimize budgets and targeting for local markets.
  5. Collaborate with the back office to integrate data sources (e.g., CRM, analytics tools) and derive actionable insights.
  6. Track KPIs, generate performance reports, and recommend data-driven optimizations.
  7. Partner with the front office to design, launch, and monitor campaigns.
  8. Create dashboards and visualizations to communicate results to stakeholders.
  9. Work with content, design, and sales teams to align digital efforts with business goals.
  10. Mentor junior team members and contribute to process improvements.

Qualifications:

Mandatory:

  1. Fluent in Mandarin (written and spoken) to engage with stakeholders in Mandarin-speaking markets.
  2. 3+ years of hands-on experience in SEO, GEO, and digital advertising (Google Ads, Meta Ads, programmatic platforms).
  3. Proficiency in analytics tools (e.g., Google Analytics, SEMrush, Tableau) and data interpretation.
  4. Strong understanding of local market dynamics and cultural nuances.

Preferred:

  1. Experience with marketing automation tools (e.g., HubSpot, Salesforce).
  2. Knowledge of data visualization tools (Power BI, Looker Studio).
  3. Leadership experience or demonstrated potential to grow into a Digital Lead role.

What We Offer:

  1. Opportunity to shape digital strategies in a high-impact role.
  2. Career progression to Digital Lead with demonstrated success.
  3. Collaborative, innovative work environment.
  4. Competitive salary and benefits.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Advertising and Marketing

Industries: Financial Services, Securities and Commodity Exchanges, and Capital Markets

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