Digital Marketing Manager
6 days ago
Ultima Markets is a multi-asset trading platform offering a range of global investment opportunities tailored to clients of all backgrounds. Our platform provides access to CFD financial instruments, including Forex, Commodities, Indices, and Shares. With a dedicated focus on client satisfaction, we proudly serve clients from 172 countries, delivering trustworthy services and robust trading systems.
For more information, please visit our website: https://www.ultimamarkets.com/.
Position Overview:
We are seeking a dynamic Digital Marketing Manager with strong Mandarin communication skills and expertise in SEO, GEO, and performance marketing. This role will lead our SEO/GEO strategies, programmatic advertising, and data-driven campaigns in local markets. The ideal candidate will bridge back-office data integration and front-office execution, with opportunities to grow into a Digital Lead role.
Key Responsibilities:
- Develop and execute SEO (Search Engine Optimization) and GEO (Global/Geo-targeted) strategies to enhance organic visibility and local market penetration.
- Conduct keyword research, competitor analysis, and geo-specific optimizations.
- Manage paid campaigns (e.g., Google Ads, social media) and programmatic advertising to drive ROI.
- Optimize budgets and targeting for local markets.
- Collaborate with the back office to integrate data sources (e.g., CRM, analytics tools) and derive actionable insights.
- Track KPIs, generate performance reports, and recommend data-driven optimizations.
- Partner with the front office to design, launch, and monitor campaigns.
- Create dashboards and visualizations to communicate results to stakeholders.
- Work with content, design, and sales teams to align digital efforts with business goals.
- Mentor junior team members and contribute to process improvements.
Qualifications:
Mandatory:
- Fluent in Mandarin (written and spoken) to engage with stakeholders in Mandarin-speaking markets.
- 3+ years of hands-on experience in SEO, GEO, and digital advertising (Google Ads, Meta Ads, programmatic platforms).
- Proficiency in analytics tools (e.g., Google Analytics, SEMrush, Tableau) and data interpretation.
- Strong understanding of local market dynamics and cultural nuances.
Preferred:
- Experience with marketing automation tools (e.g., HubSpot, Salesforce).
- Knowledge of data visualization tools (Power BI, Looker Studio).
- Leadership experience or demonstrated potential to grow into a Digital Lead role.
What We Offer:
- Opportunity to shape digital strategies in a high-impact role.
- Career progression to Digital Lead with demonstrated success.
- Collaborative, innovative work environment.
- Competitive salary and benefits.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Advertising and Marketing
Industries: Financial Services, Securities and Commodity Exchanges, and Capital Markets
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