Digital Marketing Strategist

2 days ago


Hong Kong Island, Hong Kong SAR China Tbwa ChiatDay Inc Full time

We are currently hiring a Digital Marketing Strategist to drive digital transformation for our famous F&B client. The ideal candidate will develop and execute comprehensive digital marketing strategies to increase brand awareness, online sales, and customer engagement.

Key Responsibilities:

  • Create and implement digital marketing plans to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and affiliate marketing.
  • Analyze campaign performance and customer data to provide actionable insights and recommendations using analytics tools to track KPIs and ROI.
  • Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
  • Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.
  • Proven track record of managing successful digital marketing campaigns and achieving measurable results.
  • Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools.
  • Excellent leadership, communication, and interpersonal skills.


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