Digital Marketing Strategist
2 days ago
We are currently hiring a Digital Marketing Strategist to drive digital transformation for our famous F&B client. The ideal candidate will develop and execute comprehensive digital marketing strategies to increase brand awareness, online sales, and customer engagement.
Key Responsibilities:
- Create and implement digital marketing plans to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and affiliate marketing.
- Analyze campaign performance and customer data to provide actionable insights and recommendations using analytics tools to track KPIs and ROI.
- Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
- Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.
- Proven track record of managing successful digital marketing campaigns and achieving measurable results.
- Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools.
- Excellent leadership, communication, and interpersonal skills.
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