Strategic Licensing Manager

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China Hasbro Full time

We are seeking a skilled Strategic Licensing Manager to support our Promotion Licensing efforts across the APAC region. In this pivotal role, you will drive high-value opportunities and negotiate impactful deals.

Key Responsibilities

  • Support the execution of the long-term strategic plan for Promotion licensing in APAC.
  • Be the go-to-person for all APAC Promotions operational matters.
  • Source high-value Promotion opportunities, negotiate, and solicit deals.
  • Build a network among marketing and licensing agencies and industry leaders to stay updated on industry trends and emerging categories.
  • Run due diligence on potential partners to confirm their quality and experience.
  • Partner with Project Management to manage campaign development and ensure quality control and brand integrity.
  • Liaise with internal stakeholders, ensuring deal terms align with branding, corporate Legal, and Finance principles.

Requirements

  • Degree in a relevant discipline.
  • Proven experience in International Licensing or marketing, with hands-on experience in negotiating licensing deals.
  • Ability to present and sell ideas in various formats.
  • Ability to create and maintain processes, eliminating bottlenecks and identifying problems.
  • Excellent written and verbal communication skills in English and Mandarin.
  • Exceptional attention to detail and organizational skills.


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