Digital Marketing Strategy Lead

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

Hong Kong is a major hub for crypto exchange, and OKX is at the forefront of this industry.

We're seeking a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies. This role combines data-driven campaign management and platform expertise to deliver measurable business impact across key channels.

Sitting within the product team, you'll work closely with performance marketing and cross-functional teams to push the boundaries of how we acquire and engage users globally.

  • Paid Campaign Execution
  • Performance Optimization
  • Creative Strategy & Testing
  • Tracking & Reporting
  • Platform Expertise
  • Collaboration
  • Automation & Tools

We're looking for someone with 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns. You should have expertise across platforms like Google Ads, Meta Ads, TikTok, programmatic, and affiliate networks.

Strong analytical skills and experience with performance metrics (CPA, ROAS, CTR, LTV) are essential. Hands-on experience with A/B testing and campaign optimization strategies is also required.



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