Ecommerce Manager

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Chandler Macleod Full time
Ecommerce Manager (Luxury Fashion) (BH-25889)

Location Kowloon, Hong Kong Sector Retail

Responsibilities:

  • Responsible for P&L and financial performance of online boutique
  • Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
  • Leverage multiple digital channels to drive customer acquisition, loyalty, and retention.
  • Monitor performance of product category to align with merchandising team.
  • Optimisation of site search tools & configuration of results to increase conversion rates.
  • Active onsite merchandising to ensure best in class customer experience.
  • Initiate ecommerce system development projects with local perspectives and work together with global & regional IT teams.
  • Develop and execute omnichannel strategies based on market needs to provide a seamless customer experience across various touchpoints, including online platforms, physical stores, mobile apps, and social media.
  • Implement click-and-collect, ship-from-store, and other omnichannel initiatives to leverage inventory and enhance convenience for customers.
  • Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
  • Develop short- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the regional teams.
  • Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
  • Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
  • Work closely with the marketing team to ensure high quality, relevant traffic is being directed to brand websites.
  • Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
  • Plan and budget to achieve eCommerce commercial ambition.
Requirements:
  • Bachelor's degree in e-commerce, marketing and/or business
  • 8-10 years' experience in running a sizeable online store within a fast-paced environment i.e. FMCG, Cosmetics, Fashion
  • Experience working with eCommerce Platforms and Google Analytics
  • Experience with performance marketing experience is preferred
  • Entrepreneurial mindset and results-driven with a passion for achieving measurable success
  • Understanding of SEO and SEM/PPC
  • Strong stakeholder management
  • An understanding of luxury customer shopping experience to drive conversion and recommend UX and UI improvements
  • Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
  • People management skill to lead a team
  • Energetic, proactive attitude with a high attention to details
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