Senior Sales Manager

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China DFI Retail Group Full time

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from DFI Retail Group

Regional Talent Acquisition Manager - Tech, eComm, Yuu & Digital @ DFI Retail | IHRP-CP | CEI

Do you want to make a tangible impact for some of the top brands in Hong Kong, serving an engaged membership base of over 5 million? Our DFI Media team is the right place for you

We are integral part of DFI Retail Group, a leading pan-Asian retailer operating under several well-known brands across food, health and beauty, home furnishings, and more. DFI also operates the yuu brand, the leading loyalty programme in Hong Kong. A digital first platform, partnering with the best-in-class retail brands in Hong Kong to deliver a personalized customer loyalty experience.

At DFI Media, we hire the most resourceful and brightest digital marketing and sales talent to make a difference in a fast moving, dynamic team with start-up mentality.

The Head of Sales role is responsible for leading and running the sales team, defining and executing sales strategies, and driving media revenue growth. Seeking strategic problem solver with proven sales success, strong HK media ties, and retail media expertise.

Is this your next challenge in Retail Media Business?

The challenge is to:

  • Customer Relationship Management: Build and maintain relationships with key advertisers and partners including the leading media agencies in Hong Kong and major CPG brands
  • Develop and Implement Sales Strategies: Build and complete strategic sales plans to achieve media sales targets using creativity and media expertise
  • Sales Targets: Deliver against established revenue sales targets, maintain and manage the overall sales pipeline for DFI Media
  • Industry Connections: Establish and maintain relationship with all leading media agencies in Hong Kong (OMD, PHD, GroupM, Publicis, Dentsu, Havas etc)
  • Team management: lead a team of sales managers in Hong Kong, mentor the team members, set individual targets and improve individual team contribution
  • Market Analysis: Identify and prioritize sales opportunities, target markets, and customer segments based on market analysis, competitive landscape, and business objectives
  • Pricing and Sales Incentives: Develop pricing strategies, discount structures, and sales incentives to maximize profitability and competitiveness while meeting customer expectations
  • Sales Analysis: Analyze sales data, market trends, and customer feedback to identify opportunities for growth, improvement, and innovation
  • Team Leadership: Lead, mentor, and motivate the sales team, providing guidance, training, and support to help them achieve individual and team performance targets
  • Competitor Monitoring: Monitor and assess competitor activities, market trends, and industry developments to adjust sales strategies, tactics, and positioning accordingly
  • Marketing & PR: Represent the company at industry events, conferences, and trade shows to promote brand awareness, generate leads, and build professional networks

Do you have experience in Digital Marketing and related field?

  • Bachelor's degree in business administration, sales, marketing, or a related field; a master's degree or MBA is preferred
  • 8-10+ years of experience in sales, with at least 5 years in a leadership role in Hong Kong
  • Proven experience in a senior sales leadership role with a strong sales track record, ideally in digital marketing, media, e-commerce or SaaS solutions
  • Experience in the retail media industry is highly preferred
  • Proven ability to develop and implement successful sales strategies
  • Demonstrated track record of success in achieving sales targets, driving revenue growth, and leading high-performance sales teams
  • Strong understanding of the retail media landscape and market dynamics in Hong Kong including expertise in optimizing media plans and serving as media consultant to our client
  • Knowledge in digital marketing across channels including performance marketing (Meta, Google, Programmatic), CRM (Salesforce, Braze, Insider, GAM) and affiliate marketing
  • Excellent leadership, communication, and interpersonal skills
  • Hands on experience with proposal creation and pitch presentations
  • Ability to analyze sales data and market trends to make informed decisions
  • Proficiency in sales forecasting, pipeline management, and CRM systems
  • Experience in managing and mentoring sales teams to achieve high performance
  • Ability to work collaboratively with cross-functional teams
  • High level of integrity and ethical standards
  • Fluent in English and Cantonese is mandatory

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website:

Issued by The Dairy Farm Company, Limited

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Industries: Retail
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