Customer Marketing, Specialist

12 hours ago

Hong Kong, Hong Kong SAR China AIA International Limited. Full time
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

This position will need to plan and implement effective through-the-line marketing and advertising campaigns to promote AIA brand, customer-centric products, services and distribution channels. Help strengthening the brand of AIA in Hong Kong and Macau.
Act as a brand guardian to ensure marketing deliverables are in line with AIA corporate positioning and guidelines.

Build and Strengthen AIA Brand in Hong Kong and Macau
  • Plan and execute through-the-line marketing and advertising campaigns to sustain AIA as the no. 1 brand to Hong Kong and Macau customers and preferred brand to PRC visitors
  • Closely monitor competitors' advertising activities and provide timely alert to all stakeholders
  • Manage media planning for overall HK market
  • Provide post-campaign report and monitoring
  • Lead and groom a subordinate on daily operations
Support Customer Communications for Other Departments
  • Support to plan and execute customer-centric marketing through key proposition and strategic segment campaigns
  • Review marketing and customer communication materials for all internal stakeholders of Hong Kong and Macau to ensure all materials adhere to brand guidelines
  • Provide media planning and recommendations for all internal stakeholders of Hong Kong and Macau
Other Responsibilities
  • Support ad hoc projects, urgent tasks, and administrative supports
  • Accomplish projects/ initiatives in the prescribed timeline and budget, and with the pre-set standards, corporate guidelines, compliance requirement and management direction
  • Manage agencies including creative agency and media agency; other vendors including design houses, event companies, production houses and printers. Ensure their deliverables are of high-quality standard at good value
  • Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements
Job Requirement:
  • University graduate preferably in Marketing or Communications focuse
  • Minimum of 6 years' experience in Brand or Communication, preferably with advertising agency experience and marketing experience in financial institution
  • Good command of written and spoken English and Chinese
  • Computer literate in MS office, Excel and Powerpoint
  • Multi-tasking
  • Positive, passionate, flexible, self-motivated, dynamic
  • Strategic, creative and able to think out of the box
  • Strong communication, negotiation and presentation skill
  • Strong problem-solving skill
  • You are required to obtain relevant license if your job involves in regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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