Marketing and Brand Specialist for Sustainable Future

7 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

AIA International Limited is committed to creating a healthier, more sustainable future for everyone.

About the Role

We are seeking a highly skilled Marketing and Brand Specialist to join our marketing, distribution & partnership team in Hong Kong and Macau. This is an exciting opportunity to play a vital part in advancing AIA's movement towards a healthier, more sustainable future.

As a Marketing and Brand Specialist, you will be responsible for planning and implementing effective through-the-line marketing and advertising campaigns to promote AIA brand, customer-centric products, services, and distribution channels. You will also be responsible for strengthening the brand of AIA in Hong Kong and Macau by building and maintaining relationships with key stakeholders.

Key Responsibilities:
  • Plan and execute through-the-line marketing and advertising campaigns to sustain AIA as the no. 1 brand to Hong Kong and Macau customers and preferred brand to PRC visitors
  • Closely monitor competitors' advertising activities and provide timely alert to all stakeholders
  • Manage media planning for overall HK market
  • Provide post-campaign report and monitoring
  • Lead and groom a subordinate on daily operations
Other Responsibilities:
  • Support ad hoc projects, urgent tasks, and administrative supports
  • Accomplish projects/initiatives in the prescribed timeline and budget, and with the pre-set standards, corporate guidelines, compliance requirement, and management direction
  • Manage agencies including creative agency and media agency; other vendors including design houses, event companies, production houses, and printers. Ensure their deliverables are of high-quality standard at good value
  • Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements
Requirements:
  • University graduate preferably in Marketing or Communications focus
  • Minimum of 6 years' experience in Brand or Communication, preferably with advertising agency experience and marketing experience in financial institution
  • Good command of written and spoken English and Chinese
  • Computer literate in MS office, Excel, and Powerpoint
  • Multi-tasking
  • Positive, passionate, flexible, self-motivated, dynamic
  • Strategic, creative, and able to think out of the box
  • Strong communication, negotiation, and presentation skills
  • Strong problem-solving skill
  • You are required to obtain relevant license if your job involves in regulated activities


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