Marketing Executive, TH HKMO
5 months ago
Design Your Future at PVH
Marketing Executive, TH HKMOPOSITION SUMMARY:
Assist with planning and executing the brand’s social, digital and retail marketing activitiesPRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
The duties of this position include, but are not limited to, the following:
Responsibilities:
Coordinate and support all retail marketing related activations. Assist to plan, formulate and implement integrated 360 marketing strategies to build brand awareness, drive traffic and conversion. Initiate and execute creative marketing campaigns via social media activities, digital marketing, retail events, content development. Explore new channels for promotion and partnership opportunities. Track & analyze metrics and evaluate the effectiveness of all marketing initiatives or campaigns. Handle brand media planning and initiate brand social campaigns as well as manage brand social calendar. Manage and work with vendors/agencies for events and marketing campaigns. Assist with e-commerce team for website maintenance, layouts and content. Work with internal and external parties, for example, Retail Operations team, visual merchandising team and department store partners to achieve business objectives.KEY COMPETENCIES:
COMMUNICATION: Ability to communicate clearly and effectively with diverse audiences professionally. Delivers clear messages and ensures understanding. Uses effective listening skills.
COLLABORATION &TEAMWORK: Working effectively and cooperatively with others to move the team toward the completion of goals; establishing and maintaining good working relationships.
ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress with self-discipline. Pro-active and seeks out resources to get things done; able to multi-task and adapt to changing priorities.
ENVIRONMENT: Ability to work in a fast-paced and dynamic environment, team-oriented setting.
QUALIFICATIONS & EXPERIENCE:
Minimum 4 years-experience in digital and retail marketing, familiar with media planning, social planning, and data analysis. Fashion retail is preferred. Excellent English writing, speaking, listening, and reading skills. Good fashion sense and creativity, always up to speed with market trends Highly organized, self-starter, who works well independently but also a team player. Flexible and adaptable to business needs and dynamic retail environment, ability to think out of the box. Excellent interpersonal skills and able to work under pressure. Detail-oriented and excellent analytical skills. Computer literate (Word, Excel, PowerPoint)-
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