Marketing Executive

4 months ago

Hong Kong, Hong Kong SAR China Hill's Pet Nutrition Full time

No Relocation Assistance Offered
# 160610 - Hong Kong, Hong Kong, China

The job is for 1-Year Fixed Term Contract 

Job Description:

Assist in develop and execute brand plans & strategies to maximize brand awareness and achieve business goals

To work with media & creative agencies to develop strategic media plans and advertising assets

Manage ad hoc branding related projects when required

Develop shopper campaign for strategic core SKU and NPD to drive online and offline SOM growth 

Create or customize, shopper programs that help drive traffic, loyalty, conversion and basket size

Work in collaboration with key accounts and marketing functions, to ensure alignment and execution in line with brand strategies

Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs

Principal Duties and Responsibilities

%

Task

45%

Brand Ownership

Work together with Senior Brand Manager to build consumer demand through in-depth knowledge of the market, channels, brand, and the consumers

Assist to plan, develop, execute and monitor various online and offline marketing campaigns including digital & social marketing, events, partnership, merchandising activities etc in line with brand strategies to maximize brand awareness and achieve business goals

Work with internal digital team to revamp website and develop customer journey to drive consumer loyalty

Work with creative agencies to develop impactful advertising assets to drive consumer demand among pet parents & veterinary profession partners

Work closely with the Professional and Veterinary Affairs team on material development for Veterinary customers, with e-commerce team to help build strong demand generations plans, with customer development teams to manage annual budgets,Manage ad hoc branding related projects when required

25%

6Ps execution

Assist to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of Vets as well as pet parents

Define & drive the right communication for different types of stores & clinics. Help produce / procure the right marketing material, including posters, shelf units, folders, detailers & other POSM

20%

Consumer relationship management

Assist to maximize consumer acquisition and retention, improve consumer relationships and drive sales growth.

Define & drive the right communication via digital and social

10%

Market Insight, Intelligence and Analysis

Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

Use available third party data to monitor competitors’ performance

Basis data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements

Bachelor’s Degree in Marketing, Brand Management, Business Administration or related disciplines

Full function marketing management and execution experience

Preferable experience in FMCG, retail (FMCG), nutrition.

Familiarity with the pet food business is a plus.

Experience in consumer marketing experience is a plus

Immediate availability is highly preferred

Expected Areas of Skills 

Fluent in Cantonese and English

Demonstrated ability to effectively manage marketing plan execution with attention to details and strong multitasking capability. Ability to think strategically and to identify and resolve problems.

Ability to manage stressful situations effectively and maintain a positive attitude.

Good interpersonal skills.

Excellent communication skills (internal and external, all levels).

Pursues win-win solutions with persistence, compromise, and respect

Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

Digitally savvy and curious, understand the dynamics of eCommerce

PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing

Leadership Competencies (Should match the Colgate Global Competencies) 

Consumer/Customer Focused

Functional Competencies (Should match the Colgate Global Competencies) 

Cross-Organizational Collaboration

Consumer and Shopper Insight

Brand Management

Working Relationships (Key partnerships and reporting relationships)

Does this position supervise: No

Reporting to Senior Brand Manager

Finance team

Customer Development team

Customer Service & Logistics team

Professional Veterinary Affairs team

Hill’s Asia Regional and Global teams

Outside working relationships include Advertising/Promotions/Public Relations agencies

Travel Requirements 

Expected percentage of travel: 0%

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