Marketing Director

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China BeneFit Cosmetics Full time

About the Role:

The Marketing Manager will oversee the overall marketing strategy to achieve business goals in terms of budget, market share, and brand equity with A&P management and budget control.

Key Responsibilities:

  • Develop and implement marketing strategies and calendar planning to support all business channels.
  • Manage all marketing, CRM projects, events, and activations from planning to execution with internal parties and external vendors.
  • Manage A&P to prioritize and optimize resources, control expenses vs budget.
  • Manage all product campaigns from marketing to communication in PR and social. Build local relevance, recruitment, and engagement via content and collaboration. Accelerate brand awareness and product positioning.
  • Manage and supervise a team to ensure best-in-class execution from product marketing to brand communication and consumer engagement.
  • Analyze market trends, sales trends, product mix review, to identify risks and opportunities.
  • Analyze product, pricing, media, PR competitiveness of Benefit Cosmetics in the HK market by collecting competitive intelligence from media agencies and through mystery shopping.
  • Work closely with the supply chain. Forecast and manage inventory through accurate and responsible forecasting of both new product lines, regular saleable products, and non-saleable promotional items.
  • Work closely with trade partners and retailers to enhance trade marketing and collaboration on optimizing trade support and driving product and store performance.
  • Work and connect closely with the Global Marketing Team to optimize synergy across the region and to understand global directions and guidelines, which can then be converted into initiatives with localization. Consistently provide feedback to headquarters on developing product and marketing assets.
  • Work closely with other stakeholders to build synergies and agility.

Requirements:

  • Degree qualified with 10+ years of working experience in the luxury retail industry, and 5 years or above in a management position.
  • A versatile team leader with sophisticated management skills and a forward-thinking mindset. Experienced in successfully developing and motivating a high-performance team.
  • A highly capable marketer, with a proven track record of good consumer understanding, marketing strategy development, and brand equity management.
  • Proven success in identifying consumer insights and developing brand strategies that have delivered revenue growth and increased market share.
  • Strong interest, passion, and knowledge in beauty retail business.
  • Self-motivated and result-oriented individual with good interpersonal, communication, and negotiation skills.
  • Innovative and able to work in a highly competitive environment and under pressure.
  • Business analytical and strategic mindset with a can-do attitude.
  • Excellent command of written and spoken Chinese and English.

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