Marketing Director for Greater China

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China JLL Full time
Marketing Director for Greater China

JLL is seeking a seasoned marketing professional to lead our residential marketing efforts in Greater China. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and enhances our brand presence in the region.

Key Responsibilities:
  • Develop and implement a holistic marketing strategy for Greater China, aligning with our global marketing objectives.
  • Collaborate with our marketing agency infrastructure and global residential marketing teams to ensure consistency and alignment.
  • Work closely with developer clients to devise and oversee client proposals and development-specific marketing strategies.
  • Manage and motivate a team of marketing professionals across multiple locations, ensuring they have the necessary resources and support to excel in their roles.
  • Foster a data-driven approach to campaign planning, leveraging Salesforce and other tools to inform our marketing decisions.
  • Analyze and interpret marketing data to craft recommendations and proposals for stakeholders and clients.
  • Build relationships with central marketing and comms functions to align on marketing plans and utilize central resources and budgets.
  • Work closely with our internal product team to devise tech stack requirements, ensuring we stay ahead of the curve in terms of innovation.
  • Act as the brand guardian for the region, working with the central brand team to deliver a globally defined but locally nuanced approach to always-on marketing.
Requirements:
  • Proven experience in marketing leadership roles, with a strong track record of driving business growth and enhancing brand presence.
  • Deep understanding of Hong Kong and China marketing tactics and buyers' behavior.
  • Ability to manage and prioritize multiple tasks at once, working to tight timeframes.
  • Adaptable and comfortable working in an environment of change and transformation.
  • Salesforce and data experience preferred.
  • Mandarin, Cantonese, and English speaking is a necessity.


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