Marketing Director, Greater China

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China EFG International Full time

Job Summary

We are seeking a highly experienced and skilled Marketing and Communications professional to join our team in Hong Kong. As a key member of our Asia Pacific marketing team, you will be responsible for developing and executing marketing and communications strategies for the Greater China region and the Chinese market.

Main Responsibilities

  • Develop and manage integrated marketing and communications approaches in Asia, aligned with EFG's corporate positioning for the Greater China region and Chinese market.
  • Drive internal communications to guarantee steady, clear, and consistent information and news flow top-down and peer-to-peer, foster EFG's corporate culture and values, and ensure regional content is regularly featured on the intranet.
  • Manage and activate regional sponsorship programs and client events for the Greater China region and Chinese market, focusing on luxury client hospitality and brand presence.
  • Manage and promote key sponsorships of the Greater China region both internally and externally, constantly reviewing and adapting the sponsorship portfolio to maximize impact.
  • Manage the creation, production, and delivery of 'best in class' on-brand marketing materials, including presentations, pitch books, corporate gifting, and event collateral, ensuring high-quality translations into Traditional and Simplified Chinese for the Chinese-speaking market.
  • Manage media relations and build relationships with key media outlets, capture opportunities to increase EFG's media presence, and seek and support networking or speaking opportunities for EFG's senior management, spokespersons, and investment experts in the Greater China region.
  • Build up regional presence for owned media by creating interesting and engaging content for WeChat, pushed out on a timely basis.
  • Ensure full compliance with all applicable laws, cross-border, and other banking and financial industry rules and regulations.

Requirements

  • Bachelor's degree in business, marketing, communications, or a related field.
  • 8-10 years of experience in marketing and communications in the luxury and/or hospitality industries, with a specific focus on the Greater China market.

Preferred Skills

  • Strong understanding of Chinese culture and UHNWI behavior.
  • Proven track record of developing and executing successful event marketing strategies within the luxury and/or hospitality space.
  • Proven track record of being able to manage multiple projects under pressure.
  • Proven track record of successful executing marketing campaigns in key cities of Hong Kong SAR, Taiwan, and China.
  • Excellent written and verbal communication skills, especially in English, Simplified Chinese, and Traditional Chinese.

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