Marketing Director, Greater China

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China EFG International Full time

Job Summary

We are seeking a highly experienced Marketing Director to lead our marketing efforts in the Greater China region. The ideal candidate will have a strong understanding of the Chinese market and be able to develop and execute effective marketing strategies.

Main Responsibilities

  • Develop and execute marketing strategies for the Greater China region.
  • Manage and activate regional sponsorship programmes and client events.
  • Manage media relations and build relationships with key media outlets.
  • Build up regional presence for owned media by creating interesting and engaging content.
  • Ensure full compliance with all applicable laws and regulations.

Requirements

  • Bachelor's degree in business, marketing, communications or a related field.
  • 8-10 years of experience in marketing and communications in the luxury and/or hospitality industries, with a specific focus on the Greater China market.
  • Strong understanding of Chinese culture and UHNWI behaviour.
  • Proven track record of developing and executing successful event marketing strategies.
  • Excellent written and verbal communication skills, especially in English, Simplified Chinese and Traditional Chinese.


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