Marketing Director for Greater China

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China JLL Full time

Shape the Future of Real Estate

JLL is seeking an experienced marketing leader to drive our residential business in Greater China. As a key member of our team, you will be responsible for developing and executing a holistic marketing strategy that aligns with our global brand vision.

Main Responsibilities

  • Lead the marketing strategy for Greater China, working closely with our global marketing teams and external agencies to ensure consistency and alignment.
  • Work directly with developer clients to devise and oversee marketing strategies, acting as the ultimate sign-off.
  • Manage a large team across multiple locations, navigating a complex corporate structure.
  • Foster a data-driven approach to campaign planning and Salesforce adoption across the team.
  • Maintain and evolve our reporting mechanics to ensure robust internal and client reports.
  • Manage agency relationships, contracts, and performance metrics.
  • Analyse and interpret marketing data to craft recommendations and proposals for stakeholders and clients.
  • Build relationships with central marketing and sales functions to align on marketing plans and utilise central resources.
  • Foster relationships with local and international sales teams to ensure clear customer journeys and hand-off points.
  • Work closely with our product team to devise tech stack requirements and evolve our marketing channels.
  • Act as the brand guardian for the region, working with the central brand team to deliver a globally defined but locally nuanced approach to always-on marketing.

Requirements

  • Deep understanding of Hong Kong and China marketing tactics and buyers' behaviour.
  • 'Can-do' attitude with drive and ability to manage multiple tasks at once while working to tight timeframes.
  • Adaptable and comfortable working in an environment of change and transformation.
  • Experience managing large teams across multiple locations and navigating complex corporate structures.
  • Ability to confidently communicate and build relationships with senior business stakeholders, clients, and marketing colleagues.
  • Understanding of cross-cultural nuances, consumer behaviours, and marketing channel preferences.
  • Data-driven insight capabilities and understanding.
  • Mandarin, Cantonese, and English speaking is a necessity.
  • Experience managing agencies and providing clear briefs and objectives.
  • Experience overseeing budgets and evaluating ROI.

Location

Hong Kong, SAR, China

If you are a motivated and experienced marketing leader looking for a new challenge, we encourage you to apply.

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