Residential Marketing Director for Greater China

4 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China JLL Full time

About the Role

As a Residential Marketing Director for Greater China, you will lead on the holistic marketing strategy for the region, working closely with our marketing agency infrastructure and global residential marketing teams to ensure consistency and alignment.

Main Responsibilities

  • Develop and oversee all client proposals and development-specific marketing strategies for Greater China, acting as the ultimate sign-off.
  • Act as the key conduit into the Greater China residential marketing function for residential and client stakeholders globally.
  • Manage the Greater China residential marketing team in Hong Kong, Beijing, and Shanghai, fostering a data-first approach to campaign planning and Salesforce adoption across the team.
  • Maintain and evolve reporting mechanics, ensuring robust internal and client reports against pre-agreed KPIs.
  • Manage third-party marketing agency infrastructure relationships, contracts, and performance mechanisms.
  • Analyse and interpret marketing data to craft recommendations and proposals for stakeholders and clients based on previous campaign performance, market trends, and client appetite.
  • Foster relationships with central marketing and comms functions to align on marketing plans and utilise central resource and budgets to drive the residential business.
  • Work closely with the internal product team to devise tech stack requirements, ensuring continuous evolution of marketing channels with a focus on innovation.
  • Act as the brand guardian for the region, delivering a globally defined but locally nuanced approach to always-on marketing.

Requirements

  • A proven track record as a marketing leader, with full understanding of Hong Kong and China marketing tactics and buyers' behaviour.
  • Strong 'can-do' attitude, drive, and ability to manage and prioritise multiple tasks at once while working to tight timeframes.
  • Adaptable and comfortable working in an environment of change and transformation, with high organisational skills and attention to detail.
  • Salesforce and data experience preferred.
  • Experience managing a large team across multiple locations and navigating a large corporate structure.
  • Confident communication and relationship-building skills with senior business stakeholders, clients, and marketing colleagues.
  • Ability to understand, advocate, and help embed an audience-driven approach against a backdrop of sometimes conflicting stakeholder requests.
  • Understanding of cross-cultural nuances, consumer behaviours, and marketing channel preferences.
  • Data-driven insight capabilities and understanding.
  • Mandarin, Cantonese, and English speaking is essential.
  • Experience in managing agencies and providing clear briefs and objectives.
  • Experience in overseeing budgets and evaluating ROI.

What We Offer

We are committed to creating a work environment that encourages collaboration, innovation, and diversity. As a Residential Marketing Director for Greater China, you can expect:

  • A competitive salary of approximately HKD 1,200,000 - HKD 1,500,000 per annum, depending on experience.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and annual leave.
  • Opportunities for professional growth and development through training and mentorship programs.
  • A dynamic and supportive team environment, with regular social events and team-building activities.

About Us

Jones Lang LaSalle (JLL) is a leading global provider of real estate and investment management services. We empower our employees to shape a brighter way forward, by combining world-class services, advisory, and technology for our clients.

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