Residential Real Estate Marketing Professional
10 hours ago
About Your Company
The hiring company is a leading real estate developer known for creating innovative, sustainable residential communities across APAC.
With a focus on exceptional design, cutting-edge amenities, and a deep commitment to the local environment, the company has established a reputation for delivering unparalleled living experiences for its discerning clientele.
Job Responsibilities:
- Develop and execute comprehensive marketing strategies to drive sales and maximize visibility for the company's residential real estate projects.
- Oversee the creation and delivery of all marketing collateral, including digital and print advertising, website content, brochures, and promotional materials, ensuring consistent brand messaging.
- Manage the residential project marketing budget, allocating resources effectively across different channels to achieve the desired return on investment.
- Collaborate closely with the sales team to align marketing initiatives with the target audience and sales goals, providing insights and data-driven recommendations.
- Monitor market trends, competitor activities, and customer preferences to identify opportunities for innovative marketing approaches that differentiate the company's residential offerings.
- Develop and maintain strong relationships with industry partners, such as real estate agents, media outlets, and influencers, to expand the reach and impact of marketing campaigns.
- Analyze campaign performance metrics, customer feedback, and market data to continuously optimize marketing strategies and tactics, ensuring the achievement of sales targets.
- Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented work environment.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- 5-7 years of experience in residential real estate marketing, with a proven track record of successful campaign execution.
- Excellent understanding of the local real estate market, customer behaviour, and effective marketing channels.
- Strong analytical and data-driven decision-making skills, with the ability to translate insights into actionable marketing plans.
- Exceptional communication, presentation, and stakeholder management skills.
- Proficient in the use of marketing automation tools, CRM systems, and data analysis software.
- Experience in leading and developing high-performing marketing teams.
- Excellent command of written and spoken English. Fluency in Mandarin is an advantage.
- Ability to work independently and as part of a team in a fast-paced environment.
Estimated Salary: $120,000 - $150,000 per annum, depending on experience and qualifications.
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