Chief Residential Real Estate Marketing Strategist

8 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

Discover a rewarding career opportunity as a Chief Residential Real Estate Marketing Strategist at King Deux Search & Consulting. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive sales and maximize visibility for the company's residential real estate projects.

We are seeking a highly skilled and experienced professional with a proven track record of successful campaign execution in residential real estate marketing. Your expertise will enable us to differentiate ourselves in the market and achieve our sales targets.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to drive sales and maximize visibility for the company's residential real estate projects.
  • Oversee the creation and delivery of all marketing collateral, including digital and print advertising, website content, brochures, and promotional materials, ensuring consistent brand messaging.
  • Manage the residential project marketing budget, allocating resources effectively across different channels to achieve the desired return on investment.
  • Collaborate closely with the sales team to align marketing initiatives with the target audience and sales goals, providing insights and data-driven recommendations.
  • Monitor market trends, competitor activities, and customer preferences to identify opportunities for innovative marketing approaches that differentiate the company's residential offerings.
  • Develop and maintain strong relationships with industry partners, such as real estate agents, media outlets, and influencers, to expand the reach and impact of marketing campaigns.
  • Analyze campaign performance metrics, customer feedback, and market data to continuously optimize marketing strategies and tactics, ensuring the achievement of sales targets.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
  • 5-7 years of experience in residential real estate marketing, with a proven track record of successful campaign execution.
  • Excellent understanding of the local real estate market, customer behavior, and effective marketing channels.
  • Strong analytical and data-driven decision-making skills, with the ability to translate insights into actionable marketing plans.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Proficient in the use of marketing automation tools, CRM systems, and data analysis software.
  • Experience in leading and developing high-performing marketing teams.
  • Excellent command of written and spoken English. Fluency in Mandarin is an advantage.
  • Ability to work independently and as part of a team in a fast-paced environment.

Salary Range: $120,000 - $180,000 per annum, depending on experience

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