Senior Residential Marketing Strategist

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time
About the Role

King Deux Search & Consulting is a specialized executive search firm that delivers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

We are looking for a Senior Residential Marketing Strategist to join our dynamic team. As a leader in the field of residential marketing, you will play a critical role in driving sales and maximizing visibility for our clients' residential real estate projects.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to drive sales and maximize visibility for residential real estate projects.
  • Oversee the creation and delivery of all marketing collateral, including digital and print advertising, website content, brochures, and promotional materials, ensuring consistent brand messaging.
  • Manage the residential project marketing budget, allocating resources effectively across different channels to achieve the desired return on investment.
  • Collaborate closely with the sales team to align marketing initiatives with the target audience and sales goals, providing insights and data-driven recommendations.
  • Monitor market trends, competitor activities, and customer preferences to identify opportunities for innovative marketing approaches that differentiate residential offerings.
  • Develop and maintain strong relationships with industry partners, such as real estate agents, media outlets, and influencers, to expand the reach and impact of marketing campaigns.
  • Analyze campaign performance metrics, customer feedback, and market data to continuously optimize marketing strategies and tactics, ensuring the achievement of sales targets.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
  • 5 years experience in residential sales and marketing, with a proven track record of successful campaign execution.
  • Excellent understanding of the local real estate market, customer behavior, and effective marketing channels.
  • Strong analytical and data-driven decision-making skills, with the ability to translate insights into actionable marketing plans.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Proficient in the use of marketing automation tools, CRM systems, and data analysis software.
  • Experience in leading and developing high-performing marketing teams.
  • Excellent command of written and spoken English. Fluency in Mandarin is an advantage.
  • Ability to work independently and as part of a team in a fast-paced environment.
Estimated Salary Range

$120,000 - $150,000 per annum, depending on experience and qualifications.

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