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Digital Analytics Manager, Regional Team

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Meta Full time
Digital Analytics Manager, Regional Team

The Digital Analytics Manager will play a key role in driving measurement and demonstrating the ROI/value of our platform to drive clients' and business growth. The successful candidate will work with internal and external stakeholders to advise clients on measurement strategy and collaborate with them to adopt better measurement techniques.

About the Role
  1. Partner with Meta sales teams to drive strategic initiatives through measurement and learning agendas that highlight how clients can improve business outcomes using better measurement techniques.
  2. Manage complex client relationships across industries and functions to drive clients' measurement objectives.
  3. Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and media.
  4. Communicate complex research results to a general audience.
  5. Collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products, and partnerships.
  6. Educate clients, agencies, and the industry on Meta's measurement and research capabilities.
  7. Work on thought leadership pieces on 'right measurement', DR, and performance marketing measurement.
Minimum Qualifications
  • Significant experience in data analysis in an online environment.
  • Bachelor's degree or equivalent required; advanced degree in statistics, economics, behavioral science, or a related quantitative field is preferred.
  • Direct experience in scoping and executing analytical projects from start to finish.
  • Experience analyzing and manipulating large datasets to understand patterns and provide insights.
  • Proven communication skills and record of working cross-functionally and influencing clients.
  • Previous experience working with statistical software such as R, MATLAB, SPSS, SAS, STATA, and SQL.
  • Understanding of the advertising industry and measurement methods/technologies commonly used (e.g., attribution).
  • Client-facing experience, including driving change through adoption of new products or research methods.
  • Demonstrated experience communicating technical content to a general audience.
  • Solid understanding of the media landscape and experience applying quantitative techniques to understand consumer behavior and advertising effectiveness.
  • Fluent English and Mandarin language skills.