International Digital Marketing Specialist

23 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time
About the Role

This strategic marketing leader will be responsible for developing and implementing a global performance marketing strategy, driving audience acquisition, engagement, and brand awareness across international markets.

Main Responsibilities:

  • Develop and execute a comprehensive performance marketing strategy, aligned with regional objectives and growth targets.
  • Manage and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
  • Collaborate closely with internal teams, including Creative, Product, Analytics, and Regional Marketing Leads, to align performance marketing initiatives with brand strategy.
  • Mentor and develop a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
  • Stay abreast of digital marketing trends, competitive landscapes, and emerging technologies across global markets, adapting strategies to capture new opportunities.

Requirements

To succeed in this role, the ideal candidate should possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
  • Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets.
  • Fluent in Cantonese, Mandarin, and English (both written and spoken) to facilitate effective communication and collaboration across regions.
  • Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a proven record of delivering exceptional results.
  • Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
  • Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.
  • Knowledge of cultural nuances and consumer behaviors in various regions, with the ability to adapt strategies to suit local markets.
  • Exceptional organizational and project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.
  • Strong communication skills to articulate insights and recommendations clearly to stakeholders, including leadership teams.

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