Digital Performance Marketing Specialist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

About the Role:

We are seeking a talented Digital Performance Marketing Specialist to join our team at GroupM. As a key member of our Search and Activation team, you will be responsible for executing search campaigns on major platforms and providing actionable insights during mid and post-campaign reports.

About GroupM Nexus:

GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients.

About the Team:

You will be part of a dynamic team that fosters a culture of diversity and inclusion. We celebrate individuality and believe that everyone brings unique perspectives and experiences to the table.

About Hong Kong:

Hong Kong SAR's small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%.

  • Execute Search campaigns on major platforms (e.g., Google, Microsoft Advertising and any self-service e-Comm platforms) across all GroupM agencies.
  • Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
  • Achieve Google Ads, Search/eCommerce Platform and Analytics certifications.

About You:

We are looking for an individual who is passionate about digital marketing and has a strong understanding of Martech platforms. You should be fluent in written and spoken English, Cantonese & Mandarin, and have excellent communication skills.

What We Offer:

We offer a collaborative and dynamic work environment, opportunities for growth and development, and a competitive salary package.


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