Digital Performance Marketing Specialist
4 days ago
About the Role:
We are seeking a talented Digital Performance Marketing Specialist to join our team at GroupM. As a key member of our Search and Activation team, you will be responsible for executing search campaigns on major platforms and providing actionable insights during mid and post-campaign reports.
About GroupM Nexus:
GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients.
About the Team:
You will be part of a dynamic team that fosters a culture of diversity and inclusion. We celebrate individuality and believe that everyone brings unique perspectives and experiences to the table.
About Hong Kong:
Hong Kong SAR's small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%.
- Execute Search campaigns on major platforms (e.g., Google, Microsoft Advertising and any self-service e-Comm platforms) across all GroupM agencies.
- Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Achieve Google Ads, Search/eCommerce Platform and Analytics certifications.
About You:
We are looking for an individual who is passionate about digital marketing and has a strong understanding of Martech platforms. You should be fluent in written and spoken English, Cantonese & Mandarin, and have excellent communication skills.
What We Offer:
We offer a collaborative and dynamic work environment, opportunities for growth and development, and a competitive salary package.
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