Global Performance Marketing Director
3 days ago
The ideal candidate will have a strong background in performance marketing, with experience managing campaigns across global markets. They will be responsible for creating and executing a comprehensive performance marketing strategy, aligned with regional objectives and growth targets.
Main Responsibilities:
- Create and execute a tailored performance marketing strategy to drive audience acquisition, engagement, and brand awareness across international markets.
- Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
- Design and implement creative lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads.
- Lead, mentor, and develop a team of performance marketing specialists, fostering a collaborative and results-oriented environment.
- Cultivate and manage relationships with external agencies, vendors, and technology partners to ensure timely and effective execution of digital media buys.
Requirements
To succeed in this role, the ideal candidate should possess the following skills and qualifications:
- Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus.
- Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets.
- Fluent in Cantonese, Mandarin, and English (both written and spoken) to facilitate effective communication and collaboration across regions.
- Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a proven record of delivering exceptional results.
- Proficient in Google Analytics, Adobe Analytics, and Google Tag Manager (GTM) for tag management, data analysis, and actionable insights.
- Strong quantitative and analytical skills with a data-driven approach to optimizing campaigns and addressing challenges.
- Knowledge of cultural nuances and consumer behaviors in various regions, with the ability to adapt strategies to suit local markets.
- Exceptional organizational and project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.
- Strong communication skills to articulate insights and recommendations clearly to stakeholders, including leadership teams.
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