Digital Marketing Leader

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

CoinEx Global is a dynamic and rapidly growing company in the cryptocurrency space. We are seeking an experienced International Marketing Director to lead our global marketing efforts and drive our expansion into new markets.

About Us:

CoinEx Global is a leading cryptocurrency exchange under the ViaBTC Group, operating in 200+ countries and regions. With a user base of over 10 million, we offer a wide range of products and services, including spot, futures, margin trading, mining, AMM, and CoinEx Dock.

Job Description:

The International Marketing Director will be responsible for developing and executing marketing plans that cater to diverse regional markets. This includes analyzing target markets, developing PR strategies for products and brand activities, managing and optimizing marketing budgets, and planning brand schemes such as sponsorships and offline activities.

Key Responsibilities:

  • Lead the localization team to develop and execute marketing plans.
  • Analyze target markets and develop PR strategies.
  • Manage and optimize marketing budgets.
  • Plan brand schemes such as sponsorships and offline activities.

Requirements:

  • Around 5 years of overseas marketing experience, with market planning experience preferred.
  • Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
  • English proficiency as a working language, with excellent communication skills.
  • Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.

Benefits:

  • Permanent Position
  • Co-operative, open and Friendly Teammates
  • Medical Coverage & Body Check
  • Free Snacks & Drinks
  • Competitive Salary and Discretionary Bonus

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