E-commerce Marketing Leader
3 days ago
We are seeking an E-commerce Marketing Leader to join our team at Wilson. As a key member of our marketing department, you will be responsible for leading digital strategies across our website, social media, and various online platforms.
- You will work closely with our design team to develop and implement marketing communications and social media campaigns.
- Your role will involve evaluating customer behavior and engagement trends, leveraging insights to inform marketing strategies, and assessing campaign performance and effectiveness.
- With your expertise in Google Ads, Google Analytics, SEO, SEM, and data analytics, you will create innovative digital marketing concepts and content, and execute A/B testing.
- You will also collaborate with our agency partners to ensure timely execution of all promotional activities.
- Ultimately, you will be responsible for driving marketing outcomes and managing campaign budgets effectively.
Qualifications
- A minimum of 3 years of relevant experience in the e-Commerce sector, specifically within the Hong Kong & APAC markets.
- Extensive experience in e-Commerce and digital communications.
- Strong grasp of social media trends, a fashion-forward mindset, and the ability to execute high-quality campaigns.
- Experience in planning and managing social media for APAC e-Commerce channels.
- Excellent analytical skills to drive marketing outcomes, with the ability to juggle multiple tasks.
- Capable of working independently under pressure and managing several projects with tight deadlines.
- Proficient in MS Office applications and familiar with various digital tools.
- Fluent in both written and spoken English and Chinese.
Employment type Full-time
Job function MarketingIndustries Retail Apparel and Fashion-
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