E-commerce Marketing Specialist
2 days ago
At Plaza Premium Group, we are committed to delivering exceptional customer experiences through our e-commerce platform. As an Assistant Manager, e-Commerce, you will play a key role in growing our online presence and driving revenue growth.
Key Responsibilities:- Maintain and coordinate all aspects of our branded websites, ensuring timely updates and system development to support website traffic growth, conversion rates, and revenue yield.
- Assist in the strategic development of our e-commerce platform, focusing on online sales growth, traffic acquisition, customer experience enhancement, and retention strategies.
- Act as the single point of contact with different business units for timely management and updates of content, pricing, rate plans, and service information across multiple locales and languages.
- Execute content uploading and publishing tasks on the CMS, incorporating HTML and CSS manipulation where necessary.
- Perform Quality Control and audits of published content, evaluating website user interface and content to improve user experience, engagement, and overall web performance.
- Assist in conducting User Acceptance Testing (UAT) for any development and enhancements of our e-commerce platforms.
- Produce reports and dashboards, analyzing data to track and share insights, measuring performance against business goals such as ROI and KPIs.
- You have a University degree in Marketing, e-commerce, or a relevant discipline, with minimum 3 to 5 years of working experience in e-commerce, performance marketing in travel/hospitality industry or related field.
- Experience with CMS, CRM systems, and e-commerce online booking platforms/applications is advantageous.
- You possess strong analytical skills, with proficiency in Excel manipulations, web analytics, tagging, and reporting tools such as Google Analytics, Tableau, Power BI or similar.
- You are a results-driven, energetic self-starter, independent, collaborative, hands-on team player with excellent attention to detail and strong work ethics.
- Excellent communication and interpersonal skills, with good command of written and spoken English (and Chinese is beneficial).
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