Senior E-commerce Specialist
1 day ago
As a key member of our team at Plaza Premium Group, you will play a vital role in driving the growth and success of our e-commerce business. Your primary responsibility will be to assist in developing effective online consumer journeys, growing web traffic, improving online/direct channels revenue, enhancing customer experience, and ensuring seamless end-to-end integration of our eCommerce business and systems.
Main Responsibilities:
- Maintain and coordinate all aspects of branded websites, including content updates and system development, to support website traffic growth, drive conversions, and increase revenue.
- Assist in the strategic development of the e-commerce platform with managers for online sales growth, traffic acquisition, customer experience enhancement, and retention.
- Act as a single point of contact with different business units for timely management/updates of content, pricing/rate plans, service information, etc., on digital commerce platforms, ensuring accuracy across multiple locales and languages.
- Execute content uploading/publishing tasks on the CMS (light usage of HTML and manipulation of CSS), embed links/requirements within agreed content and localisation frameworks.
- Conduct Quality Control/audit of published content, evaluate website user interface and content to improve user experience, engagement, and overall web performance.
- Assist in conducting User Acceptance Testing (UAT) for any development and enhancements of the entire e-commerce platforms.
- Produce reports and dashboards, perform ongoing data analysis to track/share insights, learnings, measuring performance against business goals (ROI/KPI).
About You:
- University degree in Marketing, e-commerce, or relevant discipline, with minimum 3 to 5 years of working experience in e-commerce, performance marketing in travel/hospitality industry or related field.
- Experience with CMS, CRM like Drupal and Kentico, Emarsys, Salesforce, Microsoft Dynamics, Marketo, is a plus, and any e-commerce online booking related platforms/applications.
- Ability to balance quality and quantity; results-driven.
- Proficiency in Excel manipulations, web analytics, tagging and reporting tools like Google Analytics, Tableau, Power BI or similar, compulsory, with strong understanding of ROI and web conversion metrics.
- Energetic self-starter, independent, collaborative, hands-on team player.
- Resourceful, problem-solving in fast-paced environment.
- Excellent attention to detail and strong work ethics.
- Excellent communication and interpersonal skills with good command of written and spoken English (and Chinese beneficial).
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