Global Marketing Strategist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China CoinEx Global Full time

About CoinEx Global:

CoinEx Global is a leading cryptocurrency exchange under the ViaBTC Group. With operations in 200+ countries and regions, we have become a trusted platform for over 10 million users worldwide.

As a key member of our marketing team, you will be responsible for developing and executing overseas marketing strategies to drive local market share growth. Your expertise in market planning, research, and analysis will play a crucial role in helping us achieve our global expansion goals.

Job Responsibilities:

  • Lead the localization team to develop and execute marketing plans that cater to diverse regional markets.
  • Analyze target markets and develop PR strategies for products and brand activities.
  • Manage and optimize marketing budgets to ensure return on investment.
  • Plan brand schemes such as sponsorships and offline activities to increase user brand stickiness.
  • Manage team performance and personnel allocation to meet market growth expectations.
  • Oversee overseas social media operations, including promotion on SNS platforms like Instagram, LinkedIn, and Facebook.

Required Skills and Qualifications:

  • Around 5 years of overseas marketing experience, with market planning experience preferred.
  • Possess strong market insight and digital acumen, proficient in market research methods and analysis tools.
  • English proficiency as a working language, with excellent communication skills.
  • Proficient in Mandarin and Cantonese; familiarity with blockchain and financial-related knowledge is preferred.

Benefits:

  • Permanent Position
  • Co-operative, open and Friendly Teammates
  • Medical Coverage & Body Check
  • Free Snacks & Drinks
  • Competitive Salary and Discretionary Bonus


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