Global Marketing Strategist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

At Pearson, we're on a journey to create vibrant and enriching learning experiences that have real-life impact.

About the Role

We're looking for a talented Global Marketing Strategist to join our team in APAC. As a key member of our marketing function, you'll play a pivotal role in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

Your primary responsibility will be to lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact and ensure that our customers are at the heart of everything we do.

You'll work closely with cross-functional teams to align campaigns with business priorities, track performance, and make data-driven recommendations to improve future initiatives.

Key Responsibilities
  • Plan, execute, and optimize full-funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  • Collaborate with internal teams to enhance and optimize our regional e-commerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
  • Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
What We Offer

As a Global Marketing Strategist at Pearson, you'll enjoy a dynamic and supportive work environment that fosters collaboration, creativity, and continuous learning. You'll have the opportunity to work with a talented team of professionals who share your passion for marketing and education.

We're committed to building a workplace where talent can learn, grow, and thrive. If you're a motivated and results-driven marketing professional eager to create impactful campaigns from the ground up, we'd love to hear from you



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