Digital Marketing Strategist for Sustainable Future

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

AIA International Limited is embarking on a pioneering journey to create a healthier, more sustainable future for everyone.

This mission revolves around finding innovative ways to not only improve people's lives but also the communities and environments we live in. As part of our marketing, distribution & partnership team, you will play a vital role in advancing this movement. By inspiring meaningful connections with customers, partners, and other stakeholders, and delivering purpose-led brand positioning and messaging across all channels, you will make a positive impact that spans beyond business goals. You will have a unique opportunity to contribute to AIA's ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

About the Role

  • You will support lead nurturing and lead generation activities across various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong.
  • You will own and create diverse, segment-led, and engaging digital and social content to enhance the effectiveness and efficiency of Middle and Lower Funnel campaigns.
  • You will embrace new MarTech tools and ideas to strengthen lead generation and lead conversion, promoting growth for both Local and MCV business.

Responsibilities:


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