Data Analytics Manager
4 days ago
**Company Overview:** Bank Of China (Hong Kong) Limited is a leading financial institution in the region, committed to providing innovative banking services to our customers. Our organization values expertise and excellence, making us an ideal place for professionals to grow their careers.
We are seeking a highly skilled Data Analytics Manager - Digital Sales Expert to join our team. In this role, you will be responsible for driving digital sales through effective targeting and analyzing customer behavior.
Key Responsibilities:- Develop and Manage Data-Driven Marketing Execution: Collaborate with business units to identify opportunities and develop targeted marketing strategies that drive digital sales.
- Work Closely with Business Units: Analyze customer behavior and provide actionable insights to improve campaign efficiency and end-to-end customer journey.
- Apply Data Science Insights: Assist business units in applying predictive modeling and customer segmentation in marketing campaigns to drive business performance.
- Monitor Digital Business Performance: Develop MIS reports and presentations to evaluate campaign effectiveness and facilitate management decisions.
- A degree or above in a quantitative or numerical science discipline.
- At least 3 years of experience in data analytics and digital sales.
- Proficiency in SAS, SQL, Python, or similar analytically oriented programming languages.
- Strong analytic skills, including website and performance analysis, as well as familiarity with analytics tools like Google Analytics 4 and Adobe Analytics.
- Prior experience in AI Decisioning or CRM platforms, such as Pega and Salesforce, is a plus.
- Bonus points for knowledge of dashboard building using Tableau, SAS VA, or equivalent tools.
- Experience in the Banking, Financial Services, or FinTech industry is preferred.
- A mature self-starter with strong drive, motivation, and excellent interpersonal and communication skills, including written and spoken English and Chinese. Knowledge of Mandarin is a definite advantage.
- Less experienced candidates may be considered for our Deputy Customer Analytics & Data Science Manager position.
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