Global User Acquisition Lead

5 days ago


Hong Kong Island, Hong Kong SAR China Crypto Full time

Job Description:

About the Role

We are seeking an experienced Paid Search Director to lead our paid search efforts. As a key member of our digital marketing team, you will be responsible for developing and executing effective paid search strategies to drive user acquisition for our web and app platforms.

Key Responsibilities
  1. Manage and optimize paid search campaigns across multiple platforms, including Google Ads, Microsoft Ads, and Apple Search Ads.
  2. Develop and implement data-driven user acquisition strategies to maximize ROI and drive growth in quality and quantity.
  3. Collaborate with cross-functional teams to create cohesive marketing strategies that align with business goals.
  4. Lead and mentor a team of paid search specialists to ensure seamless campaign execution, optimization, and reporting.
Requirements
  • Proven track record of success in paid search marketing, with a strong emphasis on web user acquisition.
  • Deep understanding of Google Ads, Microsoft Ads, Apple Search Ads, and SA360 platforms.
  • Exceptional leadership and team management skills, with the ability to mentor and inspire a team of specialists.


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