Digital Communications Lead

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
About Us:

We are Lenovo, a leading global technology company committed to delivering Smarter Technology for All. With a full-stack portfolio of AI-enabled devices, infrastructure, software, solutions, and services, we serve millions of customers every day in 180 markets. Our continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

This role is for a skilled Senior Social Media Specialist to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG). The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.

Main Responsibilities:
  • Develop, execute, and optimize a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.
  • Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  • Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  • Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.


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