Digital Communications Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Aqua Restaurant Group Full time

Get AI-powered advice on this job and more exclusive features.

Responsibilities
  • Work closely with the restaurant teams & Marketing Managers to implement the digital marketing plan & social strategy for all of our restaurant and bar brands in Hong Kong
  • Manage an agency to optimise online adverts through Meta, Google Adwords etc. to increase brand awareness and drive reservations
  • Understand, evaluate and monitor the success of campaigns with agency
  • Maintain CRM tools and improve online customer experience and engagement
  • Develop and manage marketing campaigns across all digital channels including social media, SEM, SEO, PPC and third parties
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Manage and maintain website and database. Optimise content and analyse performance through weekly internal reports to continually improve visibility and conversion rate
  • Work on the Search Engine Optimization of the websites and liaise with web agency to fix any errors or bugs in online content
  • Confident with drafting copy for digital content, creating photography shoot lists and artwork briefs
  • Work with Marketing Managers to maintain monthly digital budget for social advertising and online media whilst evaluating ROI
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Monitor industry trends and competitor activity
What You Need
  • Proven experience as a Digital Marketing Manager or similar role
  • Experience with social media, Google Adwords and email campaigns. SEO/SEM will be considered an advantage.
  • Analytical mindset and critical thinking
  • College or Degree holder in marketing / communications / digital
  • Good command of spoken and written English and Chinese
  • Self-motivated with the ability to work independently and under pressure
  • 3 years' marketing experience in an international and multi-lingual environment
We Offer
  • Birthday leave and a celebration allowance
  • Employee discount to be used across the Group's outlets
  • On-job training and opportunities for growth
  • Medical insurance

We offer an attractive salary and benefits package to the right candidates. Interested parties please apply with full resume, present and expected salary, contact HR Department at 9175-6222.

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly according to the employer's personal data policies, a copy of which will be available upon written request. Information of unsuccessful candidates will be destroyed within six months.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Restaurants

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