Digital Communications Manager
3 days ago
Get AI-powered advice on this job and more exclusive features.
Responsibilities- Work closely with the restaurant teams & Marketing Managers to implement the digital marketing plan & social strategy for all of our restaurant and bar brands in Hong Kong
- Manage an agency to optimise online adverts through Meta, Google Adwords etc. to increase brand awareness and drive reservations
- Understand, evaluate and monitor the success of campaigns with agency
- Maintain CRM tools and improve online customer experience and engagement
- Develop and manage marketing campaigns across all digital channels including social media, SEM, SEO, PPC and third parties
- Create online banner adverts and oversee pay per click (PPC) ad management
- Manage and maintain website and database. Optimise content and analyse performance through weekly internal reports to continually improve visibility and conversion rate
- Work on the Search Engine Optimization of the websites and liaise with web agency to fix any errors or bugs in online content
- Confident with drafting copy for digital content, creating photography shoot lists and artwork briefs
- Work with Marketing Managers to maintain monthly digital budget for social advertising and online media whilst evaluating ROI
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Monitor industry trends and competitor activity
- Proven experience as a Digital Marketing Manager or similar role
- Experience with social media, Google Adwords and email campaigns. SEO/SEM will be considered an advantage.
- Analytical mindset and critical thinking
- College or Degree holder in marketing / communications / digital
- Good command of spoken and written English and Chinese
- Self-motivated with the ability to work independently and under pressure
- 3 years' marketing experience in an international and multi-lingual environment
- Birthday leave and a celebration allowance
- Employee discount to be used across the Group's outlets
- On-job training and opportunities for growth
- Medical insurance
We offer an attractive salary and benefits package to the right candidates. Interested parties please apply with full resume, present and expected salary, contact HR Department at 9175-6222.
We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly according to the employer's personal data policies, a copy of which will be available upon written request. Information of unsuccessful candidates will be destroyed within six months.
Seniority LevelMid-Senior level
Employment TypeFull-time
Job FunctionMarketing and Sales
IndustriesRestaurants
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